Elke maand hangt er een kunstenaar bij ons in het ‘venster’, in samenwerking met Venster. Sinds 26 september hangen de werken van Renata Chede in Appartement 365. Om haar beter te leren kennen, hebben we haar een aantal vragen gesteld. Renata ziet foutjes en imperfecties als ‘happy accidents’.

Who are you and what do you make?
Hi there! I’m a Brazilian-born graphic designer and photographer who loves traveling the world. The way I connect better with the places I visit is by observing it through my lens and making a register of it.

Why did you start?
Photography and video were always there. Before I was even born, my father was already busy with registering life around him. Later on, as the oldest child of five, I became his assistant and in charge of making the photos – once the film camera was heavier. 🙂

What techniques do you use?
As a kid I started photographing with film camera, later we got one of those Mavicas with the floppy disk and the full frame digital camera came later. I’m now photographing in 35mm film again and reusing the old cameras of my father and my grandfather.

Is there a tool you can’t do without? Which one and why?
My imagination, I’m a daydreamer. The camera is just an extension.

How did you develop your style?
I would define my “style” by the preferred way I like to see things. I love the symmetry and the soft sunlight. I love watching the light as it changes the landscapes and outlines people. When photographing, I would always choose for early morning or late afternoon.

What part of the creative process do you enjoy most?
I love the color grading. Attributes such as contrast, color , saturation and white balance are for me an important and fun step before presenting my photos. They affect the mood and feel and will therefore determine how my photos will be interpreted.

What do you want to say or show with your art?
I feel drawn to nature and travel, where I find a source of energy, a way of getting new understandings and to clear my mind. Therefore, I would love to encourage people to see the world.

“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” ― Terry Pratchett

What are projects that you are working on at the moment or that are coming up that are interesting for Rachmaninoff and our customers?
I believe that mistakes are good, an important part of the process of learning. My latest collection emphasizes the beauty of mistaken. “The joy of happy accidents” encourages the viewers to see the imperfection as something positive.

The joy of happy accidents
Renata Chede (BR, 1981)

The joy of happy accidents is a collection composed of mistakes made during the process of photographing with analog cameras. In a world where everything looks perfect, Renata Chede brings attention to the beauty of imperfection. Photos that are normally not revealed to the public are now the stars. They disclose the exquisiteness of not being perfect and open room for interpretation.

De werken van Renata zijn te zien – en te koop – in Appartement 365 aan de Oudegracht.

Voor meer over Renata Chede, ga naar haar website of naar @renatachedeprints.

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